Pierre Kalt · Published on 04 June 2026
The name is new, the focus sharpened — EY Esthetic steps forward as a specialist provider of medical-aesthetic devices in Lucerne with a revised brand and website.
Eternal Youth was a promise many recognised. EY Esthetic is a positioning. The name change is not a cosmetic touch-up but a deliberate decision: away from the vague anti-ageing term, towards one that names the core business directly.
Aesthetics as a discipline — that is the world in which studios, clinics and skin specialists operate. And that is exactly where EY Esthetic comes in.
In most cases, rebranding means a new logo, new colours, same substance. Here it's different. The rebrand from Eternal Youth to EY Esthetic was used to review the entire external presence — from the language to the structure of the website.
The goal was not an image change for its own sake. It was about communicating more clearly what the provider actually delivers: expert consultation, certified device technology and long-term partnership for operators of medical-aesthetic studios.
The new EY Esthetic website is designed squarely around the working reality of studio operators. Product pages provide technical specifications rather than glossy promises. Anyone evaluating a device can find the relevant parameters straight away — without having to wade through marketing copy.
The navigation is built so that the path from the device overview to getting in touch is short. That saves time, which is always in short supply in a running business.
The new website also includes editorial content: specialist articles addressing concrete questions from day-to-day practice. Not trend reports, but information that helps with purchasing decisions and device use.
The contact people stay the same. The service structure stays the same. What changes is the address — both the digital one and the name on documents and correspondence.
Existing clients don't need to do anything. Anyone reaching out via the previous domain or contact details will be forwarded without any hassle. The continuity of the business relationship is intact.
In medical aesthetics, credibility is a competitive factor. Studios invest in certified devices, trained staff and regulatory-compliant processes — they expect the same from their suppliers.
The move to EY Esthetic is also a signal: clear language, clear positioning, clear presence. Not a promise of eternal youth, but an offer for professionals who know what they're looking for.
EY Esthetic remains based in Lucerne and continues to serve studios and clinics across Switzerland. The proximity to clients is no coincidence. Device demonstrations, on-site service and personal consultation are possible in ways a purely digital provider simply cannot replicate.
The range covers devices for treatments that are established in professional settings — from microneedling and radiofrequency to body treatment technologies. Every device in the range has been reviewed for its approval status and suitability for practice.
The website will be expanded on an ongoing basis. New devices arrive with complete technical data sheets, treatment parameters and guidance on indications. Training resources and support documentation will be made directly accessible on the platform.
Anyone who wants to explore the range or see a device running on-site can book a consultation appointment directly through the website. Response times are quick — not a given everywhere, but standard at EY Esthetic.
The name has changed. The work continues.
Author
Pierre Kalt
Owner of EY Esthetic
Our team is happy to advise you in person and without obligation.
Get in touch
